# Brian Clayton

CEO and Co-Founder, GreenPal

Canonical: https://mornings.network/shows/center-stage/guests/brian-clayton

## Biography

Bryan Clayton is a serial entrepreneur who embodies the American dream of turning humble beginnings into multimillion-dollar success. Starting with just $20 and a push mower while in college, he built Peachtree Inc., a landscaping powerhouse in Tennessee that scaled to over $10 million in annual revenue and 150 employees before its acquisition by Lusa Holdings in 2013. This hands-on experience in the trenches of the lawn care industry—managing crews, delighting customers, and navigating operational challenges—gave him unparalleled insight into the inefficiencies plaguing local service businesses. Rather than resting on his exit, Clayton channeled that expertise into solving those very pain points with technology. In 2012, he co-founded GreenPal, the 'Uber for lawn care,' an online marketplace that connects homeowners directly with vetted local lawn professionals. Users post their needs, receive bids within hours, book services, and pay seamlessly—all without phone tag or unreliable providers vanishing mid-season. Today, GreenPal boasts over 300,000 active users, processes thousands of transactions daily, and generates $30 million in annual revenue across major U.S. markets, with expansion into Canada on the horizon. Dubbed one of Inc. Magazine's Top Entrepreneurs, Clayton has been featured in Forbes, Entrepreneur, The Wall Street Journal, and CNBC for revolutionizing the $100 billion green industry. His philosophy? Focus on what scales: simplicity, transparency, and empowering micro-entrepreneurs. A thought leader and mentor, he shares battle-tested strategies on bootstrapping, small business growth, marketing, and tech disruption through speaking gigs at universities, industry events, and his GreenPal blog. With 22+ years in landscaping, Clayton doesn't just preach innovation—he lives it, serving on green-tech advisory boards and investing in real estate while based in Nashville, Tennessee. His story proves that in service industries ripe for disruption, operator-founders with real-world grit outperform pure technologists every time. [LinkedIn Profile](https://www.linkedin.com/in/bryan-clayton-a96b33214), [GreenPal Author Page](https://www.yourgreenpal.com/author/bryan-clayton), [Company LinkedIn](https://www.linkedin.com/company/greenpal)

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