# Joe Fontana Chief Growth Officer, BuyerForesight | Author Canonical: https://mornings.network/shows/center-stage/guests/joe-fontana ## Biography Joe Fontana wakes up before 4:30 AM every morning — not because a productivity guru told him to, but because he figured out long ago that his best decisions happen when his mind is sharp before the rest of the world starts making noise. That discipline, built over decades of leading sales organizations at some of the most demanding companies in the world, is the foundation of everything Joe has built and continues to build. His career spans over thirty years of sales leadership, organizational development, and revenue strategy. As the founder of VJL Consultation, he spent thirteen years building and optimizing sales organizations for global brands including Apple, Nissan, and Washington Mutual — designing sales training systems, scaling teams, and creating the kind of human-connection infrastructure that turns sellers into leaders and customers into advocates. He later served as VP of Audience Development at The Conference Board, SVP of Sales Americas at DatacenterDynamics, VP of Global Sales at Lendio, VP of Academy Sales at Duarte Inc., and VP of Sales Development at GDS Group — a career arc that covers nearly every major sales leadership function across multiple industries. In 2022, he joined BuyerForesight as Managing Director for North America, before becoming Chief Growth Officer — where he helps B2B companies replace generic outreach with authentic, conversation-driven demand generation. BuyerForesight combines first-party buyer intelligence, targeted executive engagement, and custom events to connect companies with the right decision-makers and create real pipeline. Joe's model: be an extension of the client's sales and marketing team, helping them refine their ICP, engage senior buyers, and turn meaningful conversations into revenue. But Joe Fontana is not only a revenue leader. He is also an author. His book, "Fred Flintstone Selling in a George Jetson World," captures his philosophy that the AI revolution in sales is not a replacement for human fundamentals — it is an amplifier of them. Build like Fred. Scale like George. Skip the bedrock, and no tool in the world saves you. In a parallel entrepreneurial thread, Joe spent years as a co-founder and advisor at Dextego, an AI-enabled autonomous sales coaching platform, and serves as a founding VP of Sales. He is also the Chapter Head for SDR Leaders of USA in New York City, a community role that positions him as a hub in the city's sales development ecosystem. Beyond his formal roles, Joe carries a personal background story that speaks to something more fundamental than business: he grew up in a 900-square-foot house in Villa Park, Illinois, started as a bartender, put himself through a culinary school in San Diego, launched a meatball pop-up stand at farmers' markets, and eventually opened Fry the Coop — a fast casual Nashville hot chicken chain in Chicago that grew to nine locations. He is, at his core, someone who has never waited for permission to start. On Mornings in the Lab's Center Stage, Joe arrived to make a single essential point: engineering your morning is not lifestyle optimization — it is the highest-leverage act available to a professional who takes results seriously. ## Links ## Transcript Jimmy Center Stage is about to hit different today we got a guy in The Green Room we got someone who's turned his morning routine into a revenue engine and his name is Joe Fontana yo what's up brother hello hello John quick question favorite cigar oh oh I like it right out of the gate coming with the Thunder baby hands down it's gonna be a Kuba Grande that's an asset which is drw EST Estates yeah love that and the crazy part about it is that the hardcore smoker would call me a I guess you just put bluntly call me a because it's an infused it's an infused cigar I don't smoke from a manhood I don't smoke from a manhood I smoke what I enjoy so those of you that are have not tried an Infuse because you think it's gon to make you look weak in the Cigar Lounge give it a try stop being such a no kidding the infused cigars yeah so I've had the infused cannabis joints before but I tend to not because my lungs get too crazy with the infused stuff I just like to get just to smoke the good flour but Hey listen we've got Joe hanging out with us today and this is not Nation another just how I became successful story no this conversation with Joel today is about engineering your morning for actual results the guy wore sunglasses to the show today he can he knows about results see I because I had a flower break earlier myself don't see while most people are building vision boards Joey's out crushing flower first thing in the morning Joe's built systems that powered teams at Apple and Nissan and Joe Fontana is crushing it now he's helping others do the same at buy or foresight we hung out a couple days ago for coffee and we left that I left that call just ramping with energy here he just doesn't spot opportunities Joe creates them Joe welcome to the lab man