Mornings in the Lab with Keith, Jon & Friends
Live, X-rated, and obsessively daily — the morning accountability loop for Gen X men who are not done yet.
with Keith, Jon Andersen
ABOUT THIS SHOW
What you tune in for
Mornings in the Lab is a live daily conversation show hosted by Keith, Jon & Friends — built for men who want more than surface-level content. Every weekday at 8:00 AM ET, we go live with real stories, real data, and real talk about accountability, mental health, faith, fitness, finance, family, and leadership. This is not a monologue. It is a conversation — raw, unscripted, and built around the topics that actually matter. No fluff, no scripts, no safe spaces. Just honest dialogue designed to challenge how you think and push you to grow.
VERTICALS
RECENT EPISODES
Why Your Gut Feeling Is Right Less Often Than You Think
What Faith Actually Looks Like for Men Who Stopped Believing
LIVE | Be the Tall One
LIVE | Supply Chain Has a New North Star. Most Companies Don't Know It Yet.
The Financial Identity Crisis Nobody Talks About After 50
5 Trends Reshaping Supply Chain, The Cost of Gut Instinct & Japan's Snack Packaging Crisis
Why Couples Who Fight About Nothing Are Actually Fighting About Everything
Why Ambitious Men Are Secretly Exhausted — And What to Do About It
The Science of Why Smart People Make Stupid Decisions | Dr. John Petrocelli
LIVE | Your Family Knows When You're Not Really There
The 3 Fitness Lies Keeping Men Soft After 40
Paul von Zielbauer: Pulitzer-Nominated Reporter Exposes Longevity Industry BS
HOST
Keith
Marketer-turned-broadcaster. The robe-and-sunglasses originator. Keith goes first with vulnerability — sleep failures, selling a company and still feeling lost, three hours of sleep — so the Nation doesn't have to go alone.
M–F · 8:00am ET
M–F · 8:00am ET
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ConversationOSALSO ON THE SHOW
Co-hosts
Jon Andersen
Co-host · The gut-punch closer
FEATURED SEGMENTS
Inside the show
Recurring segments inside Mornings in the Lab — themed blocks that run on the network grid as their own moments within the flagship hour.
Center Stage
Sophia Grant
Inspiring stories from people who defied the odds
No Safe Words
Briana Bass
Honest conversations about intimacy and relationships
The Morning Focus
Keith Bilous
Sharp morning insights for creators and leaders
The Morning Loop
Keith Bilous
Real talk on news, trends, and what matters to men
MiTL Shorts
Keith Bilous
Quick-hit storytelling on trending topics
THE CAST
Hosts & characters
Hosts, recurring guests, and the AI cast that frames every segment. Five years of live shows shaped this company — every name below is on-air every week.
HOSTS
Keith
Host · Founder
Goes first with the confession. Sold ICUC for $50M. Coca-Cola, Disney, Netflix, Mastercard. Built the room so men could say what they actually mean.
Jon Andersen
Co-host
The gut-punch closer. Ex-world-champion powerlifter. Based in Mexico. The one who'll ask the question nobody else wants to.
Sophia Grant
Host · Center Stage
Hosts Center Stage. The voice that introduces every guest to the audience. Frames the conversation so each story lands the way it deserves to.
Dr. John Petrocelli
Resident BS Professor
Academic and street-smart bullshit detection expert. Hosts BS or No BS on Fridays. Knows the difference between a liar and a bullshitter.
RECURRING CAST
Brianna Bass
Tuesdays · No Safe Words
Relationships, desire, and masculinity. The conversation nobody else will host.
Maya Reyes
Closer
Emotional closer. Community Corner host. Frames Center Stage guest bios for male guests.
Frankie
Comedy
Half of the irreverent duo. Pre-show highlight reels. The comedy chorus.
Tommy
Comedy
The other half. Together with Frankie, they tee up every episode.
Preston
Education
Wry, faux-authoritative. Deep dive teasers and Morning Focus intros.
Sterling
Education
Preston's partner in the education tandem. The Dumb Shit Award lives here.
Grok
Fact-Check
On-air co-host and fact-checker. The room's live receipts.
THIS SHOW IS FOR
Business Athletes & the 13%.
- People who treat their body and their work with the same standards.
- The 13% who want others to succeed.
- People who already know what they need to do but keep negotiating with themselves about when to start.
- Anyone carrying a story that deserves more than a LinkedIn post.
THIS SHOW IS NOT FOR
Polish over proof.
- Anyone who needs to pre-clear their language.
- Anyone selling something they don't use themselves.
- Highlight reels and pre-approved talking points.
- People who confuse a microphone with a stage.
ALSO ON THE NETWORK
